Rapid cash

Pandemic pet craze fuels corporate cash flow boom


NEW DELHI: Pet food has become one of the fastest growing segments of India’s FMCG sector as more people stay at home led to pandemic animal boom company over the past two years. Related businesses such as grooming, pet supplies, and hospitality also experienced strong growth during the period, with millions of Indians introducing new pets.
The pet food market – currently valued at Rs 3,500 crore – grew 16% in 2019 and 20% in 2020. Since then the category has gained momentum, the market research company based in London Euromonitor predicting a 68% increase in sales of pet products by 2025. “The category has reached considerable scale and annual growth of 30% over the past two years has made it one of the most dynamics of the FMCG sector, ”Ganesh Ramani, CEO of Mars Petcare, told TOI.

The company that sells brands such as Pedigree, Royal Canin and Whiskas has planned a 500 crore rupee investment in Telangana for expansion as the pet population is set to grow, leading more and more of consumers to switch from food cooked at home to packaged food for their dogs. and cats. “In India, people still give their dogs kibble as treats – the penetration or awareness is so low,” Ramani said.
The hospitality industry also seized the opportunity as more people began to travel with their furry companions during the pandemic. The “pets” filter has become the third most used filter on booking.com, its use having doubled since the start of the pandemic. Seizing the opportunity, from five-star hotel chains such as ITC Hotels, Indian Hotels Company and Marriott International to cafe companies such as Cafe Coffee Day (CCD), hundreds of hotels and resorts have adopted a policy of accepting animals during the pandemic.
And as someone who has operated pet-friendly shops since even before the pandemic, a hospitality industry veteran and founder of Tree of Life Resorts and A Dog’s Story, said Himmat Anand, the trend is here to stay. . “Reservations at our Dog’s Story properties, for example, are made on behalf of pets.
From the location to the menus, everything is organized for pets. And we are growing, ”Anand said. In the retail space, outside of established retailers seeing an increase in sales of pet products, new entrants have caught the attention of investors. Surat-based pet supplies platform Zoivane has just garnered significant seed money.

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